Five Free Ways to Market Your Small Business Online-Small Business Marketing Firm
Disclosure: First off this page is a work in progress. I plan to add How-To Videos of how to make the most out of your online listings for each of our recommendations. Now, let’s get into it.
Is your business marketing on a low budget? Are you looking for ways to increase your business visibility online and create sales? Awesome! You’re in the right place! This page will give you five awesome ways to market your business online for free and you of course can grow your marketing budget from there. And if you are finding it hard to know what to say you may need a marketing plan to keep it consistent and you can learn how to get a free one here.
1. Facebook Pages
This one is simply a no brainer! Facebook has so many users if it were a country, it would be the third largest country and a whole bunch of other mind numbing stats. You need to be on Facebook because your customers are. You can set-up a page once you have a personal profile. Simply go to www.facebook.com and click “Create a Page” under the “Sign Up” Button.
Creating a page will give you access to “Insights” which is Facebooks analytics and the ability to promote your page with an ad. Right now they are giving you $50 advertising credit when you hit 50 “Likes” or more. I have written and created Facebook for business training videos and tips page, so I won’t go into the details here.
2. Google Places*
Google Places is the ultimate listing online! This should be considered a top priority. Google continues to dominate the Internet everyday, with more and more people using Google than finding you in the Yellow Pages Book. When someone searches “Your Industry in Your Town” your business will show up on map inside Google. Set-up is quite simple, head to http://www.google.com/places/ and click on where it says to get your business found on Google. It will ask you the basics about your business and allow you to add extras. Make sure you take the time to fill out as much details as you can about the entry. Add as many pictures and any You Tube videos you have for your business. The more complete your profile the better your potential for better rankings.
Once your business listing is complete Google will complete your listing by either mailing you a letter or giving your business a call. If you have more citations or listings in other directories, the more likely you are to receive a call. Check out Google Offers a free way to promote your product or service with deals. And when you are ready, you can also use Google’s amazing platform to run ads to increase your visibility. We Specialize in Google Adwords.
*Google Places will soon be converting to Google Plus Local. We will update this article as soon as all the details are worked out. Learn more here
Yelp is an online community where people can add your business and write reviews about your company. You should take the proactive approach and list your business yourself. First, head over to https://biz.yelp.com/ and search for your business. If your business is already listed claim the listing and make any corrections. If your business hasn’t been listed, go ahead and list it. Yelp will simply send an email to your inbox and you just can verify with a click. This listing is by far the easiest to set-up. Once Yelp approves your listing you’ll receive notification. One cool thing you can do is run Yelp Deals. These are similar to offerings like Groupon and Living Social. You set up a deal, “Save 50% on Marketing Plan”, Yelp will collect the money and keep 30%. The nice thing is this form of advertising doesn’t cost you anything out of pocket, it’s free to set-up and you only pay when someone buys.
Manta is a listing service that is designed to help small business owners grow. It is a little newer so I will explain this one in a little more detail. I found Manta by searching for a local optometrist in my area. That optometrist ended up being listed in Manta. I decided to list my business and really liked the Manta service. Manta has premium listings you can pay for or you can sign up for free. Setting up this listing begins at http://www.manta.com/ and clicking on add your business. This process involves you calling Manta to activate, they will try to sell you the upgrade of course, and then it’s done.
So why do I like this listing service? First, of they have analytics so you can see how many views your profile is currently getting. Next, you can add product pages and even put links back to your page where people can buy your products, this is really similar to Linkedin Business Pages but better. The final reason I like Manta is because they are doing some Search Engine Optimization for you on all search engines as I discovered recently. A simple search on Bing or Yahoo for Marketing Firms in Albuquerque and my listing showed up from their site, of course.
I do have to list a few cons though, first off, if you don’t pay for premium listing when someone views your page they will see ads from local competitors on your page and if they scroll to the bottom they will see competitors from all the areas around you. Next, they rank your listing higher if you are paying for a subscription. I’m currently #6 in their results and I’ve been getting about 40 views a week in the short time I have been listed. I have found that the more complete your profile is, the better you rank. I think this one definitely has potential to increase your traffic and sales.
5. Blogger or WordPress
This last one I fought over for a few minutes before I decided to list them both. These two sites are blogging platforms. Why blogging? From a Search Engine Marketing Perspective this would be key. Now you can build your whole site on one of these platforms or add a blog as a supplement to your online presence and talk about a specific topic to a specific audience. What to blog about? Your company’s expertise, how it’s made, or customers, are a few simple topics and the topics are unlimited. Blogging can be a big part of your marketing plan tools. You can use this platform to direct all the listings from the four places I just listed, and create sales or leads if done correctly. These platforms could be a whole other article so for now, I’ll stick to the differences between the two.
Blogger is a platform owned by Google. It is easy to use and it’s free. I know a local business owner who uses this platform and has much success with it. Visit http://www.blogger.com to learn more. It makes sense that this platform can increase your online visibility since the worlds largest search engine owns it.
WordPress is another blogging platform and my favorite platform to use. Now WordPress gets a little confusing because there is wordpress.org that is self-hosted, meaning you pay for hosting and have complete control and WordPress.com that is free and they host for you, but limit some cool things that the self-hosted platform comes with. This site is a self-hosted WordPress site and I love it. You can start for free with a wordpress.com blog and later move to a self-hosted site if you wish. To get started visit http://wordpress.com.
So now you have it, Five Free Ways to Market Your Small Business Online! Whew! Are you ready to get started? How about one special offer? I will list your business and get you started on Google Places for FREE! If I list your business you will not only get a huge value from my expertise and save time to run your business, but you also get my proven copy writing skills too! This may sound too good to be true and I have to say I will ask you for one thing. I will require testimonials from you to provide for future clients and ask for referrals too. (No Referrals need to be given if you don’t think I do an amazing job for you). This offer is limited so please take advantage of it today. Simply fill out the form below.
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