By Yusuf Chowdhury
Social Media is no longer a “fad.” Are you aware that the Library of Congress is now indexing all tweets? Facebook’s “like” button is all over the internet. Remember back in the 90′s when the internet was growing and Yahoo was big?
Not anymore. Google has been in charge for the last few years; and Google itself is evolving. There is a cultural shift that is current: gone are the days where there are companies with no website, blog, or both. Those companies say, “Follow us on Twitter,” and they include the call-to-action buttons from Linkedin, YouTube, and Google Buzz.
According to webnation, in 2009 Facebook was No.1; followed by YouTube, and Google.
I discovered Social Media in 2006 while helping a friend with projects in short films, videos and blogs. Without spending a dime on advertising our project took off beyond our wildest expectations. Inside of a year we had reached more than nine million viewers – nine million. The project was non-profit, but its effect and impact was huge.
I then realized the potential that Social Media plays. This gave me the opportunity to consult with many non-profit organizations, small businesses, and online education groups to help them use Social Media and online marketing to find ways to promote and advance their businesses. It also gave them an opportunity to expand their brand using blogs and social networking sites.
There are several reasons why you should consider social media.
1. It’s Free
Yes! Marketing your website with social media is free. It does not cost you anything except your time. You can generate free traffic with your blog.
2. It’s Fast
It is unlike building a website; that takes some time and effort. With social networking sites such as Facebook and blogs; with a WordPress platform you can develop content and be seen by thousands of visitors within short periods of time.
3. It’s Easy
With consistency and practice you can establish and attract social media users to your blog. The more you use social media, the more you will understand how it works and how users will respond. I use some form of social media every day. As a “new” user you don’t have to spend more than an hour a day; often times less. You can manage this, but what is important is the consistency in interacting with your audience.
One of the great benefits of using social media is personal or business branding. Branding is key to building a successful blog in the long-term, and social media is an excellent, free option for helping visitors see your blog. This can also create loyal customers and long term relationships.
Social media and social networking aren’t going away any time soon. This being apparent in our culture, as business owners we should take advantage of this opportunity.
Yusuf is An Entrepreneur, Internet marketing consultant, Social media strategist, and Network marketer. Yusuf Chowdhury gets great satisfaction from empowering others to start their businesses, become independent, grow, and create a lasting legacy for themselves and their families. Visit me @ http://onlinebusinessowners.org/